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City, Fashion

What's New Chez Vous, General 54?

Posted by Risa / February 1, 2012

20120231-General590.jpgGeneral 54 and sister boutique Local 23 are like a cozy Mile End mini indie design empire run by Jen and Gen (Glasgow and Heistek.) With love and good taste these two shops on Bernard and St Viateur have helped dozens of emerging designers get their start, and so it's exciting for me to get their take on what's sprouting up new as this burly 2012 Winter starts to imagine Spring.

Jen Glasgow tells me "General54 was opened in 2006 because our first store Local 23 was in fact, too small to carry all the talented designers that came to sell with us. We incorporated a local designer boutique with vintage clothing shop to address the community needs. It meant you could find something cheap (vintage) and something a little more (designer.)  We house over 50 Canadian designers. Everything from home decor, one of a kind clothing and full clothing collections by some of Montreal and Canada's best. Gen has recently opened Annex Vintage right beside General54 and now the vintage selection is massive and only a step away!"

So... What's new chez vous?

"We have seen a new trend in accessories that has been exciting.  We see a darker side of jewelry exposing itself in the magical.  Moodier, more abstract work that borders on personal symbols of magic and witchcraft has become more popular.  I love it!  I find it so interesting that there are universal trends that happen without someone highlighting it in some trends magazine.  It is formed within the sphere of the personal and becomes a language to many.  Clothing design wise, we have seen draped pieces mix with structured garments and there is a playful mix of everything - why not kind of attitude.  Montreal is definitely the best at making their own fashion language with a self assured melange!
  
There are so many new designers coming this season!  We will have Meemoza (QC) brokendoll (Alta) Spruce (Ont.)  They arrive this Spring with casual jackets, pretty dresses, amazing tops and more.

All three of them work with eco fibres and concentrate on the comfort of their clothing.  Coming from across Canada, I have remarked on the desire to make conscious, beautiful clothing.  Taking eco wear out of the stereotype and creating intriguing, accessible, fashion forward clothing.  Quite a refreshing turn for the eco industry."

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For a local love bonus, I asked General 54 co-owner Jen Glasgow about her most memorable recent Montreal meal and shopping experience:

Meal?: "Recently I brought my boyfriend to Restaurant Furusato (formerly Osaka restaurant.)  It had been quite a few years but we had a yen for shabu shabu.  I remember it being a busy, little diner style Japanese resto and true to form, it was! Such friendly service and the food was great.  Having a hot Japanese fondue on a cold Winter night is exactly what we needed."

Shopping?: "Shopping is not one of my fortes.  In my search for holiday gift giving ideas...yes it has been a while...I visited Quincaillerie Dante and found two great gifts for my guy.  A pasta maker and a great knife were purchased with the help of no less than three lovely people.  And it always feels great to shop local - especially a shop that has been in the hood since 1956."


Photo 1 of General 54 by Gen Heistek, Photo 2 of the Meemoza dress by Sylviane Robini, Photo 3 of the Broken Doll top is by Wilkosz and Way.

What's New Chez Vous is an interview series by Risa Dickens, Yelp Montreal Community Manager and co-founder of Indyish.com. Each column will spotlight new fashions, styles and trends in town and the places local boutique owners love. If you'd like to see your shop/designs featured here, reach out and touch at risa@midnightpoutine.ca

Discussion

10 Comments

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