The commercial above came to fame early last year and made Jose Gonzalez a household name... for damn good reason. Commercials like that--really, really, really good commercials--make you want to grovel. It's part satori, part abject humiliation. Yeah, they made you look.

So don't fight the urge to go see the Cannes Lions at Cinema du Parc, where this year's best commercials from around the world are playing now. Here's what you'll do: you'll go, you'll laugh, you'll sniffle, and you'll leave with a newfound respect for the artform that is television advertising. There isn't much time to check it out, though, so hurry. Cinema du Parc will be playing the Cannes Lions every day through February 15th at 19:00. English subtitles.