Food
Becel Vegan vs. Earth Balance
If you're vegan and looking for a butter substitute, your list of options just got bigger. Margarine giant Becel has introduced a new animal-free product called Becel Vegan. Yes, they actually put vegan in the name. Where Earth Balance Buttery Spreads have long reigned over vegan pocketbooks, Becel is stepping into the ring. Seems great, but is it really all it's cracked up to be?
At $3.99 a tub, Becel Vegan is putting up a good fight. It beats Earth Balance's often $5 price tag. It's also available at major grocery stores, like Metro, meaning it's more accessible than Earth Balance and will go on sale regularly. Oh, and it's more spreadable and does a better butter impersonation. Seems pretty win-win-win-win, until you dive into the details.
Becel is owned by a company called UniLever that does test their products on animals. No animals in the product itself, but animals are required to be used by law for the tests necessitated by some the ingredients used in the spread. Earth Balance doesn't have to test on animals since their ingredients don't fall under the list of products required to be tested. They spend more money to use animal-friendly ingredients, while Becel cuts cost for themselves and for the consumer by using cheaper ingredients. UniLever says they're constantly researching "alternative" methods, but for now they must test on animals.
Becel Vegan Ingredients: canola & sunflower oils, water, modified palm and palm kernel oils, salt, soy lecithin, vegetables monoglycerides, potassium sorbate, citric acid, alpha-tocopherol acetate (vitamin E), natural & artificial flavours, vitamin A palmitate (vitamin A), vitamin D2, beta carotene.
versus
Earth Balance Ingredients: Expeller-pressed natural oil blend (soybean, palm fruit, canola and olive), filtered water, pure salt, natural flavour (derived from corn, no msg, no alcohol, no gluten), soy protein, soy lecithin, lactic acid (non-dairy, derived from sugar beets), and naturall extracted annatto for colour.
The modified oils and artificial flavours in Becel Vegan are a bit distressing. Earth Balance prides itself on not using genetically modified organisms (GMO's), and when you buy their product you know the company you're supporting is trying to be as earth-friendly as possible. I'm personally not a huge fan of the Earth Balance taste, and try as I might to be environmentally friendly I just don't like using the spread on anything where I'm trying to get a buttery flavour. So I'll use it in some baking but not on toast. Definitely won't use it in a butter-based sauce or on popcorn.
There's also the issue of soy in both products. If you avoid margarine and butter for reasons other than to avoid all animal products as part of a vegan lifestyle, like lactose-intolerance or a milk protein sensitivity, there's a chance that you might find soy hard to digest too. With both Becel and Earth Balance you get rid of the dairy products (regular Becel and other margarines still have whey, making them okay for lactose-intolerant people, but not okay for vegans) but you can end up no better off. In answer to this, Earth Balance has a new soy-free product that I haven't seen in Canada yet, but is hopefully coming soon to a store near you. It uses sunflower lecithin and pea protein. Cross your fingers that these are more digestible.
What does this have to do with Montreal? Well, ironically, I started thinking of this because it's the beginning of lobster season here, and melted butter starts to sound like liquid gold. Just because vegans don't eat lobster doesn't mean they should be denied the delicious taste in a million other ways. Butter's perfect on spring's wild leeks and twice-boiled fiddleheads, and I've already started dreaming of summer's sweet corn and fresh crops of apples for tarte tatin...
Look for Earth Balance (original) at Health Food and organics stores like Le Frigo Vert (2130 Mackay), Rachelle Bery (2510 Beaubien East and 4810 St-Laurent) and BioTerre (201 St-Viateur West) and in the organics section of major grocery stores like Provigo.

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ps. I'm surprised you don't like the taste, I find it delicious!!
We don't have a Whole Foods here but I know what I'll look for every time I walk into my favourite shops here in Montreal.
I did buy the Becel vegan to try, and it tastes like regular becel, not really like butter. It's not bad. I'm not sold on it, though.
Bottom line for me is twofold:
1. I make efforts to buy products that were not tested on animals, so after reading the above article combined with my next point below, I won't be buying Becel Vegan again.
2. I also try to assess the health effects of the foods I consume. Earth Balance tends to choose more health-oriented ingredients. Most importantly in this regard, I don't consume modified oils, modified palm oil being the main ingredient of Becel Vegan. Please note that preliminary evidence suggests that modified palm oil (and modified soy oil) actually have WORSE health effects than trans-fats contained in hydrogenated margarines. So for all eating what we think are healthier margarines to avoid trans-fats, this may be counterproductive.
We must start thinking of the quality of every morsel we put into our bodies. There is a huge difference in quality between canola oil and cold-pressed extra virgin olive oil. Olive oil is not heat treated, and extra virgin means the oil was obtained from the olives’ first pressing. Cancer is linked to processed vegetable fats. This includes hydrogenated shortening and margarine.
Margarine
Margarine is a synthetic, man-made chemical, alien to our bodies. Hard stick margarine is loaded with trans-fats. Hydrogen is forced into vegetable oil to turn it into a saturated fat, solid at room temperature. Hydrogenation changes the shape of oils at the molecular level, and the shape of a molecule s extremely important. Think of your body like a moving jigsaw puzzle. The billions of processes that occur every second are all little parts and pieces of your body puzzle. If any piece has been altered in any way, it will not be able to fit in where it should…and could even fit in places it shouldn’t! Newer margarine is made from vegetable oil and modified palm and palm kernel oil. It boasts non-hydrogenation, but I’ve never been a fan of the word “modified,†and palm oil is liquid at room temperature. Somebody messed with it, for definite. Would you like your body to be “modified†or all-natural? Remember to read the labels of any food you’re planning to consume.
Did you know? Margarine is one molecule away from being plastic.
Product Dissection: Becel Margarine:
Ingredients: Canola and sunflower oils 74%, water, modified palm and palm kernel oils 6%, salt 1.8%, whey protein concentrate 1.4%, soy lecithin 0.2%, vegetable monoglycerides, potassium sorbate, vegetable colour, artificial flavour, citric acid, vitamin A palmitate, vitamin D3, alpha-tocopherol acetate (vitamin E).
We have three kids, two of whom are in elementary school. I prepare sandwiches in their lunches everyday. Is there something else I can use that would help the bread slide down a little easier for them and would not be a separate item that I would use for baking and preparing my own sandwiches? My kids are not vegan.
i don't use either products, i use peanut butter or hummus if i need to spread.
canola & sunflower oils 74%, water 19%, modified palm & palm kernel oils 6%, salt 0.4%, soy lecithin 0.2%, vegetables monoglycerides 0.2%, potassium sorbate 0.1%, citric acid, alpha-tocopherol acetate (vitamin E), natural & artificial flavours, vitamin A palmitate (vitamin A), vitamin D2, beta carotene
"Palm Fruit Oil is extracted from the flesh of the fruit of the oil palm and is completely different in its composition and properties from palm kernel oil. It contains many valuable vitamins that are essential for the maintenance of human health. Its potential as a powerful nutritional supplement has been established and assessed through extensive research, resulting in a large number of scientific publications."...it is well worth reading the whole essay: http://www.scienceinafrica.co.za/2005/september/carotino.htm
"Palm oil and health:
Palm oil does in fact contain a higher percentage of saturated fat in comparison to ‘heart healthy’ fats, like olive oil, but half of palm oil’s fat content is monounsaturated and polyunsaturated – known to increase HDL, ‘good cholesterol’ and benefit the cardiovascular system. Palm oil is also a rich source of vitamin E. Crude palm oil has a deep red hue and is rich in vitamins such as vitamin A (beta-carotene), minerals, antioxidants and other phytonutrients. Unfortunately the processing and refining required of palm oil found in our baked and processed goods, strips the oil of the majority of these nutrients.
Sokolov was correct that palm oil and other tropical oils are high in saturated fats but, in contrast with animal fats, plant sources do not contain cholesterol. Twenty plus years later, countless research has proven that animal sources of saturated fats pose far greater heart disease risk than their green counterparts; and can be a healthy addition to a varied and balanced diet ..."
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