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Food

Becel Vegan vs. Earth Balance

Posted by Amie / April 26, 2010

Becel VeganIf you're vegan and looking for a butter substitute, your list of options just got bigger. Margarine giant Becel has introduced a new animal-free product called Becel Vegan. Yes, they actually put vegan in the name. Where Earth Balance Buttery Spreads have long reigned over vegan pocketbooks, Becel is stepping into the ring. Seems great, but is it really all it's cracked up to be?

At $3.99 a tub, Becel Vegan is putting up a good fight. It beats Earth Balance's often $5 price tag. It's also available at major grocery stores, like Metro, meaning it's more accessible than Earth Balance and will go on sale regularly. Oh, and it's more spreadable and does a better butter impersonation. Seems pretty win-win-win-win, until you dive into the details.

Becel is owned by a company called UniLever that does test their products on animals. No animals in the product itself, but animals are required to be used by law for the tests necessitated by some the ingredients used in the spread. Earth Balance doesn't have to test on animals since their ingredients don't fall under the list of products required to be tested. They spend more money to use animal-friendly ingredients, while Becel cuts cost for themselves and for the consumer by using cheaper ingredients. UniLever says they're constantly researching "alternative" methods, but for now they must test on animals.

Becel Vegan Ingredients: canola & sunflower oils, water, modified palm and palm kernel oils, salt, soy lecithin, vegetables monoglycerides, potassium sorbate, citric acid, alpha-tocopherol acetate (vitamin E), natural & artificial flavours, vitamin A palmitate (vitamin A), vitamin D2, beta carotene.

versus

Earth Balance Ingredients: Expeller-pressed natural oil blend (soybean, palm fruit, canola and olive), filtered water, pure salt, natural flavour (derived from corn, no msg, no alcohol, no gluten), soy protein, soy lecithin, lactic acid (non-dairy, derived from sugar beets), and naturall extracted annatto for colour.

The modified oils and artificial flavours in Becel Vegan are a bit distressing. Earth Balance prides itself on not using genetically modified organisms (GMO's), and when you buy their product you know the company you're supporting is trying to be as earth-friendly as possible. I'm personally not a huge fan of the Earth Balance taste, and try as I might to be environmentally friendly I just don't like using the spread on anything where I'm trying to get a buttery flavour. So I'll use it in some baking but not on toast. Definitely won't use it in a butter-based sauce or on popcorn.

There's also the issue of soy in both products. If you avoid margarine and butter for reasons other than to avoid all animal products as part of a vegan lifestyle, like lactose-intolerance or a milk protein sensitivity, there's a chance that you might find soy hard to digest too. With both Becel and Earth Balance you get rid of the dairy products (regular Becel and other margarines still have whey, making them okay for lactose-intolerant people, but not okay for vegans) but you can end up no better off. In answer to this, Earth Balance has a new soy-free product that I haven't seen in Canada yet, but is hopefully coming soon to a store near you. It uses sunflower lecithin and pea protein. Cross your fingers that these are more digestible.

What does this have to do with Montreal? Well, ironically, I started thinking of this because it's the beginning of lobster season here, and melted butter starts to sound like liquid gold. Just because vegans don't eat lobster doesn't mean they should be denied the delicious taste in a million other ways. Butter's perfect on spring's wild leeks and twice-boiled fiddleheads, and I've already started dreaming of summer's sweet corn and fresh crops of apples for tarte tatin...

Look for Earth Balance (original) at Health Food and organics stores like Le Frigo Vert (2130 Mackay), Rachelle Bery (2510 Beaubien East and 4810 St-Laurent) and BioTerre (201 St-Viateur West) and in the organics section of major grocery stores like Provigo.

Discussion

36 Comments

Jessica @ Dairy Free Betty / April 27, 2010 at 12:58 am
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Very interesting post!! I was wondering about this!! Thank you very much for clarifying, I will continue to buy my beloved earth balance!!

ps. I'm surprised you don't like the taste, I find it delicious!!
The Vegan / April 27, 2010 at 02:02 pm
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I can't believe you don't love Earth Balance. It is the best spread I have ever tasted. I had to stop using Earth Balance because I found out I was soy intolerant but now Earth Balance has a soy free version(as you mentioned) so I have been using that. It is just as tasty as the original.
Amie replying to a comment from The Vegan / April 27, 2010 at 03:02 pm
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Thanks for the update on the soy-free version! So you can you get it in Montreal?
Melanie / May 2, 2010 at 08:07 pm
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Have you tried the Original Whipped version of Earth Balance? It really does taste buttery! It's a lot harder to find than the original variety. So far in Vancouver I've only found it at Whole Foods, but the taste is so much better and definitely worth the effort.
Amie replying to a comment from Melanie / May 3, 2010 at 10:46 pm
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No, I haven't tried the whipped version. I feel like Earth Balance should send samples of their whole line so I can review them all for Midnight Poutine...so many butters...

We don't have a Whole Foods here but I know what I'll look for every time I walk into my favourite shops here in Montreal.

I did buy the Becel vegan to try, and it tastes like regular becel, not really like butter. It's not bad. I'm not sold on it, though.
ihatecilantro / May 4, 2010 at 07:23 pm
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Thanks for the post - I was wondering about all the 'behind the curtain' stuff. I'll pay the extra $1 and stick with EB!
Bee / May 16, 2010 at 06:08 pm
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The only thing I like about the Becel over Earth Balance is the spreadability. Otherwise, meh. I also wish Earth Balance was sold in larger containers like all other margarines. I bake a lot, so I would rather buy in bulk.
Amie replying to a comment from Bee / May 16, 2010 at 08:57 pm
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I think I saw a bigger version at the Le Frigo Vert on rue Mackay. It might have only been the Original version, so it might depend which type you're looking for. They could definitely order it in for you, though. I've done special orders there before, and it might take awhile, but it might be worth it.
Diane / June 9, 2010 at 09:54 am
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Becel Vegan wins hands down in taste vs. Earth Balance. I have been using EB for 5 years now for rating and baking and to me there's no comparison - I am a HUGE Becel fan now.....just my opinion!
Diane / June 9, 2010 at 09:55 am
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Becel Vegan wins hands down in taste vs. Earth Balance. I have been using EB for 5 years now for eating and baking and to me there's no comparison - I am a HUGE Becel fan now.....just my opinion!
AnonymousVegan / November 1, 2010 at 06:36 am
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Like a few other commentors, I too like the taste of Earth Balance and have been using it moderately for the past 10 years. I bought a tub of Becel Vegan one day when I needed margarine but wasn't near a health food store. I must say, the taste appealed to me as well, but in a different way.

Bottom line for me is twofold:
1. I make efforts to buy products that were not tested on animals, so after reading the above article combined with my next point below, I won't be buying Becel Vegan again.
2. I also try to assess the health effects of the foods I consume. Earth Balance tends to choose more health-oriented ingredients. Most importantly in this regard, I don't consume modified oils, modified palm oil being the main ingredient of Becel Vegan. Please note that preliminary evidence suggests that modified palm oil (and modified soy oil) actually have WORSE health effects than trans-fats contained in hydrogenated margarines. So for all eating what we think are healthier margarines to avoid trans-fats, this may be counterproductive.
NaturalHealthBuff / November 24, 2010 at 04:40 pm
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How often do you use vegetable oil? When you bake, when you fry…every day? If you frequently use these seemingly “healthy” oils, then you need to read on. Supermarket oils are highly processed. First, they are refined using sodium hydroxide (think Draino) to remove “impurities”. They are then treated with phosphoric acid (think Windex) to de-gum; which removes lecithin, chlorophyll, calcium, magnesium, copper, and iron. To make it look appealing, it is bleached to remove pigments, which turns the oil rancid. Colour is added later because clear oil does not look natural. It is then heated above 220˚F to remove any odour, which creates monster trans-fat molecules that will eventually become part of your body! Then you take it home and heat it again in your frying pan, mutating the molecules even more.

We must start thinking of the quality of every morsel we put into our bodies. There is a huge difference in quality between canola oil and cold-pressed extra virgin olive oil. Olive oil is not heat treated, and extra virgin means the oil was obtained from the olives’ first pressing. Cancer is linked to processed vegetable fats. This includes hydrogenated shortening and margarine.



Margarine

Margarine is a synthetic, man-made chemical, alien to our bodies. Hard stick margarine is loaded with trans-fats. Hydrogen is forced into vegetable oil to turn it into a saturated fat, solid at room temperature. Hydrogenation changes the shape of oils at the molecular level, and the shape of a molecule s extremely important. Think of your body like a moving jigsaw puzzle. The billions of processes that occur every second are all little parts and pieces of your body puzzle. If any piece has been altered in any way, it will not be able to fit in where it should…and could even fit in places it shouldn’t! Newer margarine is made from vegetable oil and modified palm and palm kernel oil. It boasts non-hydrogenation, but I’ve never been a fan of the word “modified,” and palm oil is liquid at room temperature. Somebody messed with it, for definite. Would you like your body to be “modified” or all-natural? Remember to read the labels of any food you’re planning to consume.



Did you know? Margarine is one molecule away from being plastic.



Product Dissection: Becel Margarine:


Ingredients: Canola and sunflower oils 74%, water, modified palm and palm kernel oils 6%, salt 1.8%, whey protein concentrate 1.4%, soy lecithin 0.2%, vegetable monoglycerides, potassium sorbate, vegetable colour, artificial flavour, citric acid, vitamin A palmitate, vitamin D3, alpha-tocopherol acetate (vitamin E).

Amie / November 24, 2010 at 04:56 pm
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Thanks for tons of info and lots of things to think about, NaturalHealthBuff.
Shari / February 10, 2011 at 01:34 pm
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I have used both EB and Becel vegan. For speadability reasons, we have switched to Becal vegan, but would prefer to stay away from margarine altogether.
We have three kids, two of whom are in elementary school. I prepare sandwiches in their lunches everyday. Is there something else I can use that would help the bread slide down a little easier for them and would not be a separate item that I would use for baking and preparing my own sandwiches? My kids are not vegan.
victoria Pearce / March 2, 2011 at 02:43 pm
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i don't like corn products being used in earth balance. corn needs to stop being mass produced. we mass produce corn to feed mass produced animals. stop the madness.

i don't use either products, i use peanut butter or hummus if i need to spread.
Lizy / March 3, 2011 at 04:36 pm
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I never liked EB's taste, but there is literally no other choice. Becel won't be an option for me if they test on animals. Europe is so far ahead of us with this kind of stuff...
Jim Robinson / March 22, 2011 at 08:29 am
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I purchased some earth Balance buttery spread and then had a look at the ingredients listed........ I was shocked to see TRANSFaTS listed on the product ...yet on their website there was no mention of TRANSFATs. HUMMMM I'll stick with butter thank you very much !
Candice replying to a comment from NaturalHealthBuff / April 27, 2011 at 12:21 pm
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so just what in that ingredient list is like plastic?
Candice replying to a comment from AnonymousVegan / April 27, 2011 at 12:23 pm
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you are wrong about the main ingredient in Becel being palm oils,

canola & sunflower oils 74%, water 19%, modified palm & palm kernel oils 6%, salt 0.4%, soy lecithin 0.2%, vegetables monoglycerides 0.2%, potassium sorbate 0.1%, citric acid, alpha-tocopherol acetate (vitamin E), natural & artificial flavours, vitamin A palmitate (vitamin A), vitamin D2, beta carotene
Jaime replying to a comment from Shari / May 14, 2011 at 09:14 am
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Avocado, guacamole or hummus would be good to spread on bread.
Jaime replying to a comment from Shari / May 14, 2011 at 09:14 am
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Avocado, guacamole or hummus would be good to spread on bread.
Jada replying to a comment from NaturalHealthBuff / May 19, 2011 at 09:08 pm
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Beautifully worded response to a very interesting topic, thank you!
Bailey / November 13, 2011 at 09:07 pm
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I bought the Vegan Becel a couple months ago but stopped using it because I found I was getting a weird taste/aftertaste in my mouth, even when I hadn't eaten the margarine. After about a week of not using it the taste went away. Now months later, I am on a strict, 30 days of vegan diet, so I decided to buy some Earth Balance. I am so impressed and enthralled this exists! Even when I revert back to a normal diet, I will continue to buy EB. It may not seem as spreadable, but I don't have any problems putting it on toast or soft bread. <br>Seriously, it's delicious, and I eat it guilt-free. It may cost a dollar more, but will last far more than a month, so really - what's the extra cost?
Lars / February 25, 2012 at 10:06 am
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We use the Earth Balance Organic Whipped Buttery Spread and like it better than butter and never used margarine which always seemed like a bad idea. In fact, after using EB for a while, butter tastes far too salty and greasy . Don't understand Annie's dislike of the flavour unless she has not tried the organic whipped version - it is incredible. And the ingredients are stellar (organic, non GMO; well Becel??) - organic palm fruit oil is the predominant ingredient in EB org. B. spread and there is a big difference between palm fruit oil and palm kernel (seed) oil, to quote:
"Palm Fruit Oil is extracted from the flesh of the fruit of the oil palm and is completely different in its composition and properties from palm kernel oil. It contains many valuable vitamins that are essential for the maintenance of human health. Its potential as a powerful nutritional supplement has been established and assessed through extensive research, resulting in a large number of scientific publications."...it is well worth reading the whole essay: http://www.scienceinafrica.co.za/2005/september/carotino.htm
Lars / February 25, 2012 at 10:11 am
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forgot to add - PEEPLE! for the difference in quality, not to mention the sustainable/non-poisoning farming it promotes, choose Earth Balance over Becel - if your only reluctance is that EB is harder to spread - just get into the habit of taking it out of the fridge 10 minutes ahead of using it!! - spreads great. I find it is fine straight from the fridge myself - spread it on a toasted Ezekiel English Muffin and you'll be addicted. Not a big deal - commit to a better world FGS!!
Alexandra / March 18, 2012 at 08:49 pm
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As far as I know I'm allergic to milk and any form of milk ingredient as I get hives on the bottom and sides of my feet sometimes for months at a time, still awaiting allergy testing but I'm pretty sure it's from milk! So recently I bought that earth balance spread, I gotta say it's horrible people! Tastes nothing at all like butter/margarine! So I bought the becel stuff and I have yet to try it but it smells better and looks better so far and everyone that's tried it says it's wayyy better so I'm excited I can have something that isint disgusting to spread on my toast, I'm not a vegan, and I do not agree with animal testing but life is short and I must enjoy what simple pleasures I can in life while I still can.
Isabel / May 10, 2012 at 01:00 am
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But we don't find EARTH BALANCE products in Europe! I really would like it since I tasted them in the US and I miss them
Liette / July 7, 2012 at 06:53 am
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This is just a fact I noticed about EB whipped and the non whipped. It's the same price for both and you get less grams with the whipped one.
Em / July 15, 2012 at 07:42 pm
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From http://www.foodnutritionscience.com/index.cfm/do/monsanto.article/articleId/421.cfm

"Palm oil and health:
Palm oil does in fact contain a higher percentage of saturated fat in comparison to ‘heart healthy’ fats, like olive oil, but half of palm oil’s fat content is monounsaturated and polyunsaturated – known to increase HDL, ‘good cholesterol’ and benefit the cardiovascular system. Palm oil is also a rich source of vitamin E. Crude palm oil has a deep red hue and is rich in vitamins such as vitamin A (beta-carotene), minerals, antioxidants and other phytonutrients. Unfortunately the processing and refining required of palm oil found in our baked and processed goods, strips the oil of the majority of these nutrients.

Sokolov was correct that palm oil and other tropical oils are high in saturated fats but, in contrast with animal fats, plant sources do not contain cholesterol. Twenty plus years later, countless research has proven that animal sources of saturated fats pose far greater heart disease risk than their green counterparts; and can be a healthy addition to a varied and balanced diet ..."
Kat / August 5, 2012 at 07:31 am
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Nobody has mentioned the fact that, as a vegan, one should know that it's highly unethical to use products containing palm oil. I've stopped using EB for this reason. Why is palm oil ethically wrong? Destruction of forests, and the murder of Orangutans. http://www.saynotopalmoil.com/
hometheatersystemsreviews.org / October 3, 2012 at 01:17 pm
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Bob / January 29, 2013 at 09:14 pm
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If the lactic acid in EB is derived from sugar beets and MOST sugar beets are genetically modified...well? If they were using non gmo sugar beets then they would probably have mentioned it along with the other non gmo claims they mention. A couple people asked this on EB's facebook page but EB chose to not respond.
Karin / February 15, 2013 at 10:30 am
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For the mom who would like to avoid margarine for he kids sandwiches - a few drops of good extra virgin olive oil on the bread will help, also avocado is fantastic spread. And have also used a little tomato sauce, or paste on the bread then you get the tomato flavour without the sogginess a tomato slice will give you. also for moisture on the bread - pickle is good too. :)
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EyeCandyPopper / April 11, 2013 at 12:56 pm
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The link for Unilever "alternative research" doesn't work, I'm really curious to read more about the animal testing they "have" to do!
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