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An Original House Party

Posted by Jeff / January 24, 2009

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adidas and our home town heroes of brand experiences Sid Lee join forces to hype up the fact adidas will be celebrating its 60th birthday next year, so they decided to have a house party to kick off the festivities. The video is a modern fresh breath of history; from the days of good Ol' Adi Dassler kicking on the streets of Herzo, to the new culture clash of hip hop, sport and everything original. Let me know who you recognize in the video as it is a star-studded cast of adi lovers. Whats key is once again from right here in Montreal Sid Lee helps us recognize the commercial potential of creativity. A true example of so many talents working as a unified team under the leadership of generalist thinker. its so very cool to have them here.


Video made by Sid Lee.

Discussion

29 Comments

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