Monday, September 16, 2019Light Snow -5°C
Media

A Sudden End to TV and Songs from Anti-Suicide Folk.

Posted by Jeff / March 13, 2009

20090313_suicide-montreal.jpg
In deciding how to get the message of suicide prevention out to a sometimes jaded public the challenge is up to Suicide Action Montreal to reach out to everyone to raise awareness. Faced with the challenge, the clever cats at Touche! phd, Sid Lee and Astral Media concluded there's no better way to illustrate suicide than to bring an abrupt end to things people like. The campaign rolled out in two ways. To start, popular programs randomly went black to make way for the following (roughly translated) message: "Does this premature ending surprise you? Imagine if it happened to the life of someone close." After a few seconds of darkness, the episodes started rolling again. Same thing happened with popular songs on the radio.Check out examples of both the TV and radio executions after the jump.

the Touche! phd blog. is where you'll find examples of the ad. Please share your thoughts on it.

Discussion

8 Comments

Sarah / March 13, 2009 at 01:28 pm
user-pic
Touching action. Really.
If we could only see it coming when it actually does happen to someone we love...
Jackie / March 13, 2009 at 01:43 pm
user-pic
Anything that raises the attention level of people to talk to friends who may close.
http://www.writetechnology.net / December 26, 2015 at 07:01 pm
user-pic
Thanks ffor finally talking about >A Sudden End to TV and Songgs from Anti-Suicide Folk.
happy hump day / March 31, 2016 at 10:16 pm
user-pic

Good answers in return of this query with
firm arguments and telling all on the topic of that.
cherry picker contains / October 24, 2016 at 03:56 pm
user-pic
Hello to every , because I am actually keen of reading this weblog's post to be updated regularly.
It includes fastidious material.
lawyer phoenix / November 20, 2016 at 11:17 am
user-pic
My partner and I stumbled over here different page and thought I might as well check things out.
I like what I see so now i am following you. Look forward to checking out your web page for
a second time.

Add a Comment

Other Cities: Toronto