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A Sudden End to TV and Songs from Anti-Suicide Folk.

Posted by Jeff / March 13, 2009

In deciding how to get the message of suicide prevention out to a sometimes jaded public the challenge is up to Suicide Action Montreal to reach out to everyone to raise awareness. Faced with the challenge, the clever cats at Touche! phd, Sid Lee and Astral Media concluded there's no better way to illustrate suicide than to bring an abrupt end to things people like. The campaign rolled out in two ways. To start, popular programs randomly went black to make way for the following (roughly translated) message: "Does this premature ending surprise you? Imagine if it happened to the life of someone close." After a few seconds of darkness, the episodes started rolling again. Same thing happened with popular songs on the radio.Check out examples of both the TV and radio executions after the jump.

the Touche! phd blog. is where you'll find examples of the ad. Please share your thoughts on it.



Sarah / March 13, 2009 at 01:28 pm
Touching action. Really.
If we could only see it coming when it actually does happen to someone we love...
Jackie / March 13, 2009 at 01:43 pm
Anything that raises the attention level of people to talk to friends who may close. / December 26, 2015 at 07:01 pm
Thanks ffor finally talking about >A Sudden End to TV and Songgs from Anti-Suicide Folk.
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