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Media, Music

The death of MuchMusic?

Posted by John / May 16, 2006

Ok, probably not. But Aaron Wherry, one of my favourite music blog people because he's clever and probably too much of a nerd to allow contemporary opinion to influence his tastes, discusses just how bad it has gotten:

Tonight's subject was Nickelback. Any kind of 'indepth' programming about Nickelback is fascinating because Chad Kroeger is just so preciously self-serious and Much loves to replay his measured explanation as to why Nickelback does not, in fact, 'suck.'

The best part though had nothing to do with Prof. Kroeger. Instead it was creepy voice over guy informing us, in ominous tones, how Nickelback's record Silver Side Up had been released on (Gasp!) Sept. 11, 2001 and how (My God!) Nickelback were just ten minutes from the spot in Pennsylvania where United 93 crashed. Somehow, we were told, Nickelback managed to persevere through this adversity.

Pretty phenomenal television. Nickelback as victim of the worst ever terrorist attack on American soil. If you're a writer at MuchMusic are you submitting that just to see if your producer is clueless enough to include it or have you simply drifted so far from reality that you honestly believe as much? Could even Kroeger say that with a straight face?

Link. It's a funny piece. And, while you're over there, check out his weird proposal for a band-ranking system.



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