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4DZ Societiez: Their Night, Their Struggle, Their City

Posted by Goran / April 6, 2008

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There was something very impressive about the arrangement at the Theatre Plaza for the 4DZ Societiez showcase last Thursday. Most up-and-coming Montreal indie-rockers prefer much grungier venues and less classy set-ups. In fact, sometimes I’m not even surprised when they forget to put my name on the guest list. So it was much more of a shock to be warmly greeted, directed to the media section, and provided with a press kit and CD’s.

I think the word is “professionalism”, and this trait seems to presents itself when someone is working hard to make it. Upon entering the venue, it was clear that 4DZ Societiez are ready to do whatever it takes. Even though they were very busy with their big night, I had the pleasure of chatting with a couple of the band members over drinks after the show.

I was initially interested in speaking with the Sean Paulesque Awan Jones, a reggae dancehall singer that provided a pumpin’ interlude in the middle of the 4DZ set. Although her performance caught my eye, in conversation she lost me immediately as she began boasting of her international reggae prowess. But to give credit where credit is deserved, Jones’ Empire Isis track Get Up On It has attained over 25, 000 clicks on myspace. She's definitely worth checking out if you’re into hip-hop laced dancehall.

Chatting with MC Rick and DJ Sebastien from 4DZ proved to be a much less pretentious experience. Their heads were clearly not as fat as those of the bulk of Montreal’s indie-rock acts. I spoke to DJ Seb about how they managed to hook up such a professional set-up. The stage was loaded with all of the sweetest equipment on the market. The answer revolved around a combination of hard work and lots of support from people like the hordes of family and close friends that populated the show.

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The Jay-Z inspired MC Rick also took some time to talk to me about the struggle to succeed. He partially attributed his strong stage presence and artistic know-how to his studies of the arts at Concordia, where he would shock his drama classmates by introducing himself as a rapper. “There’s still a stigma against the art form,” replied Rick when I asked him about why Montreal indie-rock acts seem to have a much easier time making it than their hip-hop rivals. He’s also convinced that Montreal’s language divide makes things trickier for lyrically centered artists and performers. His fluent bilingualism is as much a curse as it is an asset; “the crowd loves it, but MusiqePlus can’t play us as a francophone act due to French language requirements and quotas.”

Rick also spoke to me about the source of his inspiration: “the commutes from Laval to Montreal are a perfect time to clear your head, think, and write.” The faces, scenes and situations that breathe life into these commutes noticeably inspired the Montreal anthem Sin City. His spin on the various situations one encounters when riding public transport in Montreal immediately connected with me. Given his poetic approach to the subject, I decided that it's better for Montreal hip-hop to keep this guy on the STCUM and away from the Escalade.

Photo from 4DZ Societiez

Discussion

12 Comments

Rick / April 7, 2008 at 04:47 pm
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Thanks for the review. Quite a pleasurable read with real insight onto who 4DZ really is and what we do.

BTW, it is DJ Wim not sebastien.

Much Luv.

E.
Rick / April 7, 2008 at 04:48 pm
user-pic
Thanks for the review. Quite a pleasurable read with real insight onto who 4DZ really is and what we do.

BTW, it is DJ Wim not sebastien.

Much Luv.

E.
Rick / April 7, 2008 at 04:48 pm
user-pic
Thanks for the review. Quite a pleasurable read with real insight onto who 4DZ really is and what we do.

BTW, it is DJ Wim not sebastien.

Much Luv.

E.
G / April 7, 2008 at 04:54 pm
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Crap...
I knew I would mess something up. I'll have to apologise to Seb for getting his artistic name wrong.

Suggestion for you guys, put your artistic aliases on your website or myspace.

My excuse is that I just couldn't find that info anywhere. I guess I just should have asked Seb, so it's a pretty bad excuse.

Peace G
Rick 4DZ / April 10, 2008 at 01:35 pm
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All good. Thanks again for reviewing the show!

E.
Canada Goose Jacket / November 27, 2013 at 08:29 pm
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I think you see me, I like this 13econ1126, That's a good post. May be u can go this way follow us.
golu dolls / February 16, 2019 at 03:03 am
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kanchipuramsarees / February 16, 2019 at 03:04 am
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kanchipuramsarees / February 16, 2019 at 03:04 am
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herbal powder / February 16, 2019 at 03:04 am
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