What? We're celebrating the birthday of a crown corporation? Do we have nothing better to talk about (like, perhaps, the fact that Justin Bieber might have reproduced!). We here at Midnight Poutine are far too low on the media totem pole to weigh in on the big-guy rivalry going on, but since the airwaves are buzzing with Peter Gzowski-esque enthusiasm today, we figured that - just maybe - it was worth mentioning.

On a scale from 1 to 10, where do you think this weighs in as important?